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Trade Show & Exhibition

Get ready for your next event with signage that stands tall, giveaways people keep and displays that travel easily from show to show.

Trade Show & Exhibition

Must-haves

Start strong with these trade show essentials – everything you need to create a professional, polished stand that draws visitors in.
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Primary backdrops and wall stand displays

Transform your stand into a destination with professional displays that tell your story from the ground up and draw crowds from across the floor.
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Secondary supplemental signage

Add layers to your display with supporting signage that catches eyes, directs traffic and reinforces your message from every angle.
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See how great trade show displays come together

Exhibition Backdrops & Pop-Up WallsPop-Up CountersStanding Banners

Handouts

Put your message directly into visitors' hands with materials they'll keep, read and remember long after the show.
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Giveaways

Turn visitors into fans with swag they'll actually use – and reminders of your brand they'll see every day.
VistaPrint® Design Wrap Ballpoint Pen
Put your brand in their hands with pens that write your success story.
(153)
Lower List Price
Individual Stickers
Create instant brand ambassadors with stickers people love to stick everywhere.
(19)
New options
VistaPrint® Cotton Tote Bag – 34 cm H x 34 cm W
Give bags that carry your message through the show and beyond.
(9)
New options
Two-Toned BlackNatural
VistaPrint® Large Cotton Tote Bag – 38.1 cm H x 47 cm W
Offer premium totes that become go-to bags for shopping, work and life.
(12)
Spiral-Bound Notebooks
Help visitors take notes in notebooks that keep you top of mind.
(23)
Notepads
Provide practical pads that put your brand on every page.
(13)
Lower List Price
BlackWhiteOrangeRoyal Blue+4
Fruit of the Loom® Unisex T-shirt
Turn visitors into walking billboards with T-shirts they'll wear again and again.
(72)
VistaPrint® Explorer Insulated Bottle – 750 ml
Keep your brand close with bottles that travel from the show floor to the office.
New options
Photo Keyring
Turn a logo or product shot into a giveaway customers will actually keep.
(31)
New options
BlackEmeraldCardinalColonial Blue+6
Custom Embroidered Patches
Add a professional finishing touch to uniforms, bags and branded clothing.
(6)
New options
BlackWhite
Promotional Cotton Drawstring Bag
Give customers a branded bag they'll carry your logo on wherever they go.
(1)
Forest GreenRoyal BlueDark GreyWhite+4
VistaPrint® Printed Baseball Cap
Dress your team in branded caps that turn heads and build your business's look.
(7)

Clothing & Bags

Outfit your team in branded gear that looks professional and gets your logo seen throughout the venue.

Clothing & Bags

Promotional Products

Stock up on swag that starts conversations and keeps your brand in circulation long after the lights go down.

Promotional Products

Business tips

Make every show your best show with insider secrets from seasoned exhibitors.
Bring your brand to life
Use consistent colours, fonts and visual identity across every display. A cohesive, instantly recognisable look helps visitors remember who you are long after they've walked away.
Less is more
Focus on one clear message rather than overwhelming visitors. A simple, bold statement beats a cluttered display every time.
Height wins attention
Use vertical space with tall banners and displays. The higher your message, the further it travels across a crowded floor.
Illumination matters
Illuminated displays do double the work – attracting attention and brightening your space. No illuminated display? Add strategic lighting to make your stand glow.
Create a path
Position displays to guide visitors through your stand naturally. Make it easy for people to enter, explore and engage.
Professional at first sight
Hide clutter and personal items with smart storage. A simple tablecloth and counter can transform your stand from messy to magnificent.
Plan your follow-up
Capture leads with QR codes, sign-up sheets or business card drops. The real work happens after the show ends.

Get help with all your trade show needs

Chat with our AI assistant or connect to a specialist. You can also reach us via email.

Learn more

Stand ideas per budget

Find the perfect set-up for your budget — from essential starter kits to showstopping displays that dominate the floor.
Basic Stand Solutions
Basic Stand Solutions
  • Everything you need to look professional on a budget
  • Quick set-up with retractable banners, tablecloths & signage
  • Smart basics like flyers, paper bags & stickers for giveaways
Basic Stand Solutions
Basic Stand Solutions
  • Everything you need to look professional on a budget
  • Quick set-up with retractable banners, tablecloths & signage
  • Smart basics like flyers, paper bags & stickers for giveaways
Premium Stand Solutions
Premium Stand Solutions
  • Command attention with standard pop-up displays & curved counters
  • Stand out with step & repeat backdrops plus tabletop roller banners
  • Keep visitors engaged with booklets, water bottles & branded pens
Premium Stand Solutions
Premium Stand Solutions
  • Command attention with standard pop-up displays & curved counters
  • Stand out with step & repeat backdrops plus tabletop roller banners
  • Keep visitors engaged with booklets, water bottles & branded pens
Deluxe Stand Solutions
Deluxe Stand Solutions
  • Dominate the floor with zipper walls & lightbox displays
  • Premium set-up — from deluxe counters to perfect bound booklets
  • Complete the experience with branded clothing, accessories & tote bags
Deluxe Stand Solutions
Deluxe Stand Solutions
  • Dominate the floor with zipper walls & lightbox displays
  • Premium set-up — from deluxe counters to perfect bound booklets
  • Complete the experience with branded clothing, accessories & tote bags

From empty stand to main attraction – your trade show transformation starts here.

In a sea of exhibitors all competing for attention, you need more than just a table and a smile to stand out. That's why VistaPrint makes it simple to create professional trade show supplies that draw crowds, start conversations and turn visitors into customers – without the overwhelming prep or eye-watering costs.

Start by browsing our complete collection of trade show merchandise and find exactly what you need for your next event. From commanding pop-up displays that transform your stand into a destination to branded trade show merchandise that visitors actually want to keep, we've got every detail covered. Choose roller banners that set up in seconds for tight spaces, or go big with zipper walls that create immersive backdrops. Need promotional merchandise for trade shows? Stock up on everything from pens and tote bags to water bottles and notebooks – all customisable with your logo and message.

We know preparing for trade shows can feel like juggling a dozen tasks at once, so we've made ordering simple. Use our free design templates for a quick start or upload your own artwork for a fully custom look. Pick your products, choose your quantities and select your delivery speed – fast, standard or economy. VistaPrint handles the rest, professionally printing and shipping your trade show promotional items straight to your door. With quality materials that last event after event and turnaround times as quick as 3 business days, you'll walk into that exhibition hall ready to make every connection count.

Frequently asked questions

Trade show materials range from budget-friendly basics to premium displays. Start with essentials like business cards and banners at lower prices, then add displays and promotional items as your budget allows. Many businesses find that a mid-range investment covers a professional starter set-up.

The best giveaways solve problems or get used daily. Think reusable water bottles for busy professionals, portable phone chargers for tech events or quality tote bags that become everyday carriers. Add your logo to items people already want and watch your brand travel beyond the show floor.

Match your banner to your environment with our range of options. Standard banners work brilliantly for backdrops, mesh banners handle windy loading areas and fabric banners add elegance to indoor displays. Choose sizes from A4 to 2.5 x 1 m to fit your space perfectly. Use our free online templates or upload your own artwork, and if you need guidance, our team can help you choose the right materials and sizes for your stand.

Use a big and bold font – heavy typefaces are easier to read from across the exhibition hall. Keep your message simple and scannable. You might want to share everything, but large custom signs work best with one clear message that draws people in to learn more. High-contrast designs and colours make your signage pop while introducing visitors to your brand. This combination of bold design and simple messaging turns browsers into stand visitors.

We accept PDF, JPEG, PNG and AI files. For best results, use PDF with fonts outlined and images at 150 DPI or higher. Our online design tool also lets you create directly on our site – no special software needed.

Choose reusable displays like fabric banners and pop-up displays over single-use options. Our PVC-free banners and recycled polyester fabrics reduce environmental impact. Many products work for dozens of events, making them more sustainable than disposable alternatives.

Roller banners come in multiple sizes with visible graphics from 1.2 m to 2 m high. Tabletop roller banners are available in A4 (210 x 297 mm) and A3 (297 x 420 mm) sizes. Pop-up displays measure 2.3 x 2.3 m for standard-sized stands. Zipper walls stand 230 cm tall with various width options. Check each product page for specific dimensions.

For outdoor events, choose 310 gsm standard banners or mesh banners made from woven polyester that let wind pass through. All outdoor materials resist fading, rain and moderate winds.

Standard turnaround is 5–7 business days for most promotional items. Need it faster? Express options deliver many products in 3 business days. For large orders or complex displays, allow 10–14 days. Order early to avoid event-week stress.