Explore our full range of labels, tags & more.

Skip to Bestsellers


Skip to Latest & Greatest
Check out the products flying off our virtual shelves.

Latest & Greatest

Skip to Find the right product for you
Discover our most up-to-date selection for small businesses like yours.

Find the right product for you

Skip to next section
Choose from our range of custom signs, stickers, print advertising and more.

Take your business mail and product packaging to the next level with personalised labels and tags.

When it comes to building a brand — getting it seen and remembered — custom labels and tags are an invaluable piece of the puzzle. They’re often the detail that catches a shopper’s eye on a shelf or rack. They provide information that makes someone feel ready to buy. And sometimes they’re that seemingly little pop of personality that sets you apart — the professional touch that helps a customer choose you over the competition.

Building a solid brand is all about these moment-by-moment customer connections, and professional business labels and tags are a great way to get there. That’s why VistaPrint is ready with a range of personalised labels and tags, each of which you can use to create your best look in the post, on shelves and at your next event. You’ll find industry-specific label and tag designs and materials, from waterproof options for bottle labels and cosmetics to paper swing tags you can attach to clothing or gift bags. We’re even ready with options for personal use: holographic labels, return address labels and more. Whatever you need for your label and tag printing, we’re here to help — including expert opinions if you’d like a hand.

Frequently Asked Questions

Your key first step is to think about your product, its features and the material that will be the best match. VistaPrint has a wide variety of options, to help you pick the right material, size and more.

As you create your personalised labels, you’ll be able to upload your own design and perfect it in our design studio. In many cases, you’ll also have a chance to explore our design galleries, with templates available for a wide range of industries. After perfecting your design, our label printing will ensure that your labels are crisp and ready for use.

Our custom labels for wine and beer labels are a good pick for glass – if you plan to refrigerate or wash the bottle, we’d recommend choosing our waterproof labels. If you’re working with oils, our roll labels, cosmetic labels and product labels offer plenty of options that can work well for you.

You can upload designs in .jpg, .png and .pdf formats. If you’re creating transparent or holographic labels, remember to remove any white background in your design.

Labels tend to refer to paper or plastic labels with a sticky backing, and are functionally similar to stickers. Swing tags are pieces of thick paper that are punched with a hole and attached to products with twine, string or ribbon.

While we do not currently offer custom shape options, we do have several shapes available to allow for flexible designing.

Jute and black cotton strings are available as optional extras for swing tags. We don’t offer strings for our folded or raised foil swing tags, and we don’t currently offer ribbon for any of our swing tags.